Wednesday, August 16, 2006

Body Hits: Clash of the Supermodels!

Right!

Last week s
sometime I did the first post for our lady readers. It was about Heidi Klum designing and commercially releasing "The Body" a.k.a the most comfortable bra known to man...or make that women...It went a little something like this!

Well turns out that our Ms. Klum jumped the gun with the name for her new lingerie product as per the guys from Softpedia:

'Little did she know that such a statement like that would lead to such bitter exchange of remarks with another famous model who, in her turn, claims that she is 'The Body' and that the name rightfully belongs to her. Elle Macpherson (43) says that she has been known under that name when Heidi was still a child; therefore, she is the only one entitled to it.

'We saw that [the add for 'The Body' bra] and we were like "Oh, my God!". We were initially flabbergasted. We have numerous press clippings in the office referring to Elle as "The Body", a representative for the elder model said in response to Heidi's advertisement.

The PR also stated that Macpherson got the name when she first appeared on the 'Time Magazine cover, in 1986.
And, because Heidi was only 13 at the time, it is pretty clear who is the rightful 'owner' of The Body:

'In terms of public record, the name belongs to Elle', Macpherson's publicist said. But the other side also has clippings to prove that Elle can't be the sole user of the nickname.

Actually, it all boils down to the fact that, unlike Heidi Klum, Elle Macpherson has been making good money using the nickname, by selling such products as the skincare line 'Elle Macpherson The Body' and the fitness videos'The Body Workout'.

Answer me this: "How in the hell did Heidi Klum, her entourage of personal assistants and advisors not notice that another well known supermodel was already cashing-in on her so called nickname!?!" GOSH!!!!

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